WHO WE ARE

Paving the way for a planet-positive future.

A portrait of Phoam Labs CEO and co-founder, Dundee Butcher holding a large bunch of burgundy mimosa foliage outside a florist shop.

The Story Behind Phoam Labs

Phoam Labs CEO and co-founder, Dundee Butcher, began her career in the flower industry in London, drawn to its connection with nature and beauty. Behind the scenes, she discovered a troubling waste problem. She witnessed first-hand the hidden cost of phenolic floral foam—a single-use plastic destined for landfill—and asked a simple question: Is there no better way?

That question set her on a journey across continents, leading her into the worlds of scientific research and development.

After moving to California, a chance introduction led her to Professor Marc Hillmyer, Director of the National Science Foundation Center for Sustainable Polymers at the University of Minnesota. Recognizing the potential of plant-based polymers as a sustainable replacement for traditional floral foam, a research partnership was formed. Over the next few years, her team of scientists and engineers worked to reinvent floral mechanics. In the following two years the Universities scientists successfully developed a compostable floral foam.

In the Spring of 2022, this work paid off—patents were granted for a groundbreaking, plant-based, compostable floral foam that would finally offer florists a sustainable alternative. That same year Phoam Labs won the MN Cup, the largest start-up competition in the US, featuring 2,600 early-stage companies in Minnesota.

In 2023, Phoam Labs won the Sustainability Prize for Best New Product at the Interflora World Cup, sparking excitement in the industry and highlighting demand for a more sustainable foam option. Momentum continued and in December 2024, Phoam Labs received TÜV Industrial Compostability Certification, confirming that it had developed a certified, compostable, non-toxic foam with a clear end-of-life solution.

Phoam Labs' mission has evolved to embrace an earth-to-earth commitment, helping divert more green waste to composting sites. The company is proud to be part of a global movement, working alongside a community of florists and designers committed to change.

We are deeply committed to creating a fully sustainable product lifecycle from raw materials to processing to disposal.

Our Award Winning Team

Our team is a unique blend of scientists, engineers, florists, innovators, and problem-solvers, but at its core is a deep understanding of the floral industry’s demands. Sustainability isn’t just about creating alternatives—it’s about developing solutions that work for florists. Combining firsthand industry experience with scientific expertise, we are committed to designing practical and compostable floral mechanics that support both creativity and the planet.

Dundee Butcher

Co-founder, CEO and Director

Tara Poseley

Chairperson

Ian Butcher

Deputy Chairman

John Parnell

Director

Professor Marc Hillmyer

Director

Susan Preston

Director

Jeff Tostenrud

A Director of Operations

Phillip Schultz

Manufacturing and R&D Engineer

Rey Madolora

Strategic Finance Partner

Taekjun Kim

Research Scientist

Duncan McCabe

Head of Social Media

Helen Dyson

Advisor